New Products

Traditional scissors just don’t cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as al...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. Six-inch, stainless steel ...

Strip old line off of your reel with ease. Dual-directional motor for comfortable left- and right-hand use. Line removal rate is 2 meters/second. O...

Next time you plan a fishing trip, ensure your rods make it safely. The new Rapala® Ice Rod Protector supports and secures your rod tips and blank...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track w...

White "Comfort-Grip" handle, favored by anglers in southern states, resists both heat and fatigue. Super sharp, tapered stainless steel blade is s...

Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, su...

Our water activated, floating aerator may be compact in size, but offers big time operation, by gently mixing air into water. Water activated Air ...

Waterproof Rapala Lure Camo-printed fabric with molded, waterproof EVA bottom and lid to keep water out. Accommodates seven 3700-size tackle boxes ...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open s...

Designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-sli...

One tool for a multitude of cutting tasks. Shears are great for heavy leverage lopping to fine detail trimming. Includes straight knife and serrate...

Rapala Floating Magnum Lure 14cm Floating Magnum® is the perfect choice for catching virtually anysaltwater species as well as freshwater species ...