New Products

Telescopic Fishing Gaff Rapala ProGuide Fishing Gaff is a required tool when landing large and toothy fish. Built from light-weight aluminium,...

Rapala Hook Remover This rugged stainless steel fish hook remover is rust resistant and designed to quickly and efficiently remove deep set hoo...

Rapala Fish Pro Fillet 6" One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you...

Aluminum Pliers 6-1/2" Rugged and super lightweight, these 6-1/2" corrosion resistant pliers will quickly become the most used tool on ...

Rapala Fisherman's Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do wit...

Rapala Fisherman's Pliers Designed for years of reliable service, the Rapala Fisherman's pliers are made of durable carbon steel with a n...

Mini Split Ring Pliers These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortabl...

Mag Spring Pliers  4 inches Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers...

Panfish 4"Pliers Narrow Gripping Nose provides excellent control and reach for work in small places. Feature Tough Carbon Steel Con...

Stainless Steel 6-1/2" Pliers More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wi...

Fisherman's 11" Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do without it"...

Sportsman's Digital Scale Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pou...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

RCD Mag Spring Split Ring Pliers Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pl...

Rapala Gear Belt Fighting Pad This fighting pad is specifically designed to fit the Rapala gear belt but will also fit other belts. Technical s...

Rapala Original Giant Lure 6 Feet If you really want to get the fish tales going, opt for the 6 foot giant lure. This whopper features the Rapala...

Rapala Aluma-Pro Fish Grippers Fish grippers help handle toothy predators safely. Easy one hand operation, index finger trigger on...

Rapala Soft Grip Fillet Knife A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-...

Rapala Pedestal Nylon Tool Holder A trick picked up from the pro bass circuit where every wasted moment potentially costs you money. Simply mount...

Rapala Magnum Lock Pliers 7 Inches RCD 7'' Magnum Lock Pliers are heavy-duty pliers built from stainless steel and coated with Cerakot...

Rapala RCD MagSpring Split Ring Pliers Built with two opposing magnets to hold the pliers open, the Mag Spring mechanism cannot fail, ...

Rapala RCD Retractable Lanyard Durable retractable lanyard with a quick-release clip. Zinc carabiner rotates 360 degrees for ease of use.   Feat...

Rapala Retractable Lanyard Heavy duty yet lightweight and compact retractable lanyard to keep accessories handy.  

Rapala Compact Touch Screen Scale 25Kg Ease and convenience in weighing and tracking your catch in a compact size. Eight storage bins for stor...

Rapala Led UV Pinch Light Ideal for early morning or late night fishing trips when working in low light conditions, or for charging UV and glow lu...

Rapala Tool Belt Combo Pack (4 parts) Rapala Tool Belt Combo is a hard-wearing, comfortable tackle & accessory storage system for the mobile ...

Rapala Gear System Fishing Belt The Rapala Gear Belt System is a belt made of very resistant polyester, which can be used to store/attach various...

Rapala Tackle Tray Box Store, organize, access – repeat. The Rapala Tackle Tray is designed for keeping your tackle protected and in perfect or...

Rapala Urban Messenger Bag The 20 liter Urban Messenger Bag allows you plenty of room to carry spare clothing & general items while still o...

Rapala Salt Angler's Pliers The Rapala Fisherman’s Pliers were designed for years of use through their durable carbon steel and nickel-...

Rapala Salt Hook Remover 9 inches Designed with push & pull bends for fast and easy de-hooking. Made from heavy-duty stainless steel, the 9” ...

  Rapala Arm Socks Arm Socks by Rapala are a perfect fit for intense outdoor activity. Featuring quick-drying fabric with UV protection and anti-s...

  Rapala Dri-Fit Camo Fishing T-Shirt Any angler who has spent an afternoon fishing in a cold, blowing rain knows the value of premium gear. The d...

Rapala Neck Gaiter Wear This Stylish Neck Gaiter helps keep Your neck and face protected from harmful UV rays and harsh winds. Feature Upf 30 Qui...

Rapala Clackin Magnum Lure 10cm This deep rattling lures is designed to reach 3 meters unassisted with an aggressive rolling action.  The lip feat...

  Storm Cobalt Blue Spinning Rod Storm rods are well known for punching above their weight, and the 2019 Cobalt does just that. Perfect for fast ...

Storm Monstar SW7 Spinning Rod The new Storm Monstar rod is built for effortless lure casting. It is capable of casting powerful saltwater lures...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description The Rapala Shadow Rap lure is a minnow lure that combines a horizontal struggle with a vertical fade that perfectly mimics a m...

  Storm Original ThunderSticks Deep Lures Storm Original Deep ThunderSticks are a true classic lure, used by anglers around the world. These bait...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The Rapala X-Rap Pop features a unique design that fish cannot resist! It has a textured, translucent body and attractive 3D h...

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...