New Products

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Product Description  small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and create a big bubble on each tw...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding sa...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Rapala CDMAG18 Countdown Magnum Lure 18cm Product Description The world’s number one saltwater hard bodied lure and No. 1 choice for open water...

It’s not easy to decide what feature you will like the best with this new scale. The reverse image LCD illuminated screen makes reading the light...

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split sh...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fum...

King size sling bag for the mobile fisherman. The bag swings to the front and the main compartments open up as a work tray together with the 3...

The 25 liter Urban BackPack with detachable hip belt is your all-in-one everyday backpack. The main compartment opens fully for easy access to the...

The popular Sling Bag design with added features. The volume of the main compartment is easy to adjust with the expansion gusset. Inner compar...

Limited Edition design has up to eight 3700 size tackle box capacity. Definitely enough room for every serious angler. Molded waterproof botto...

Makes accessing tackle easy for the mobile angler! The bag swings to the front and the main compartments open up as a work tray together with the...

The Weigh & Release Mat allows you to safely take weight measurements of your catch, and then easily release it back to th...

The Urban Hip Pack keeps all of your essentials on your hip, within immediate reach. The main compartment fits 3500-sized tackle boxes and the pack...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. 4 Inch, stainless steel bla...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting i...

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split sh...

Rapala RCD Mitten Forceps have a unique design that makes them easier to use when wearing gloves or mittens. The lack of traditional finger holes...

Mini Clipper Line clipper’s sharp, ground jaws cut monofilament and most braided lines with ease. Built of durable stainless steel, the RCD Mini...

This one-handed, stainless steel, spring-operated hook remover gives maximum hold on hooks when removing them from fish. Hook-centering groove e...

It’s not easy to decide what feature you will like the best with this new scale. The reverse image LCD illuminated screen makes reading the light...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fum...

Contoured hard plastic handle with textured finish for sure grip and substantial finger guard to protect against slips. 8-inch, stainless steel bla...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting i...

RCD Magnum 50 kg Digital Scale is a true bragging scale for an honest angler! Double screens – one on each side of the scale – show weight si...

These comfortable gloves are excellent for non-slip fish control. Durable latex coating provides protection from teeth, gill plates and dorsal fi...

The Mini Digital Scale measures up to 50 lbs, with precision accuracy. Pocket size features digital display, tare weight, 4 minute shutoff feature ...

A “must-have” tool for any anglers arsenal. This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque mo...

Quiet, powerful diaphragm pump. Runs on 2 C cell batteries (not included). 24" hose with filter stone to protect pump. 24" Hose Filter Stone f...

Long lasting plastic jaws hold a variety of rod sizes without deforming or damaging the blank. Designed to keep up to six rods and combos orga...

Handy hip pack for quick trips and when not too much tackle is needed.Easy-access main compartment has internal pockets and accommodates two 3500-s...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mech...

Our water activated, floating aerator may be compact in size, but offers big time operation, by gently mixing air into water. Water activated Air ...

  RCD Magnetic Release Clip Powerful magnetic release with a carabiner clip is ideal for hanging nets and other big tools and accessories to fish...

Custom tool designed for resetting or tuning hard bait’s swimming action. Tuning slots won’t harm the line tie wire like some serrated pliers can...

Easy to use professional fish holder, save the fish and fisherman from any damage. Comfort handle. Flat head design. Curved arm. Firm g...

The Deluxe Falcon Fillet offers superior filleting at a value price. Contoured handle, comfortable and durable enough for arduous filleting tasks,...

These knives feature a super-sharp, super-tough ceramic blade. 2X sharper and 15X edge retainment compared to steel. That all translates to, you ne...

White "Comfort-Grip" handle, favored by anglers in southern states, resists both heat and fatigue. Super sharp, tapered stainless steel blade is st...

RCD Magnum Lock Split Ring Pliers are heavy-duty pliers built from stainless steel and coated with Cerakote®to given them additional pro...

Safety takes priority when it comes to the RCD Retractable Line Scissors. Two super sharp stainless steel blades retract into the surrou...