Hard Lures

Williamson Herring Jig A jig with a wide and plunging profile, flat and slightly convex: the “Herring” swims while fluttering, on the descent or o...

Williamson Vortex Speed Jig 200g Williamson Vortex Speed Jigs have a hydrodynamic design with opposing convex and concave sides allow the jig to r...

Williamson Vortex Speed Jig 250g Williamson Vortex Speed Jigs have a hydrodynamic design with opposing convex and concave sides allow the jig to r...

Williamson Vortex Speed Jig 300g Williamson Vortex Speed Jigs have a hydrodynamic design with opposing convex and concave sides allow the jig to r...

Williamson Sub Surface Pro Lure 130mm Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lu...

Yo-zuri Crystal 3D Minnow Sinking 110mm The Crystal 3D Minnow™ Family has a lure for all applications. This is the next generation of your father'...

Yo-Zuri 3D Magnum Deep Diver Floating Lure 180 mm The 3D Magnum Deep Diver features a tough ABS Resin body, 3X strong treble hooks and through w...

Yo-Zuri 3d Diver Lure 140mm The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/...

Yo-Zuri 3D Squirt Floating lures 140mm The Yo-Zuri 3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skir...

Duel L-Blue Fix Twicthbait Sinking Popper 110mm Product Description A new type of lure that can be enjoyed by simply twitching and pausing.It can b...

Duel L-Blue Fix Minnow Sinking Popper 100mm Product Description Can be used by twitching and jerking as well as just reeling.When just reeling in, ...

Duel L-Blue Spit Pencil Floating Popper 135mm Product Description Pencil popper that carefully attack targeted points!The aerodynamic body shape an...

Duel L-Blue Bubble Jet Floating Popper 120mm Product Description Ideal for black sea bream / porgy Versatile popper for any field!This versatile po...

Duel L-Blue Bubble Jet Floating Popper 90mm Product Description Ideal for black sea bream / porgy Versatile popper for any field!This versatile pop...

Duel L-Blue One Knock Pencil Floating Popper 100mm Product Description The overwhelming long casting performance allows for speedy search in vast a...

L-Blue Spit Pop Floating Popper 70mm FEATURES Ideal for black sea bream / porgy Versatile popper for any field! Versatile popper can be used f...

Yo-zuri Metal Sardine Jig 100g The METALLIC SARDINE is a first class JIG that has been one of our favourites  all over the world. With its highly ...

Yo-zuri F264 Metal Sardine Jig 200g The METALLIC SARDINE is a first class JIG that has been one of our favourites all over the world. With its hig...

Performance-enhancing design, with the centre of gravity towards the front to create more action and speed in the free-fall phase. In addition to t...

Product Description The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigg...

Product Description The STREAKER JIG was designed for deeper water and to sink quickly and get worked at a medium to fast retrieve speed. The erra...

Product Description The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigg...

Rapala Clackin Magnum Lure 10cm This deep rattling lures is designed to reach 3 meters unassisted with an aggressive rolling action.  The lip feat...

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...

Rapala X-Rap Haku Lures 14cm True to its name, X-Rap Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas...

Product Description The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigg...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

Yo-Zuri Hydro Magnum Lures 180mm Yo-Zuri Hydro Magnum Lures are sinking lures that are deadly on wahoo and tuna when fished behind a planer or str...

Livetarget ICT Sonic Shad Blade Bait | 2 1/4'' - 1/2 oz PRODUCT DESCRIPTION  The LIVETARGET Sonic Shad mimics a young shad fluttering in distress....

Live Target Minnow Jerkbait Product Description  The LIVETARGET Minnow finesse jerkbait is a one-of-a-kind Minnow replica. The high-impact...

Live Target Minnow Jerkbait Product Description  The LIVETARGET Minnow finesse jerkbait is a one-of-a-kind Minnow replica. The high-impact...

Livetarget Rainbow Smelt Jerk Bait Shallow Dive PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon,...

Livetarget Rainbow Smelt Banana Bait Deep Dive PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, ...

Livetarget Rainbow Smelt Banana Bait Deep Dive PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon,...

Livetarget Scaled Sardine (Twitchbait) | 3 1/2'' - 11/16 oz PRODUCT DESCRIPTION  The Sardine Twitchbait is the perfect match for cruising predat...

Livetarget ICT Sonic Shad Blade Bait | 2''- 3/8 oz PRODUCT DESCRIPTION  The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The ...

Product Description Koika is asymmetric in design with center balancing to create the perfect fluttering/fall action; ideal for slow-pitch fishi...

Product Description It moves up to 7 knots. The feather pattern attracts all fish: bonito, mackerel, bluefish, small dorado and tuna.Pre rigged:...

It casts like a bullet, yet is very stable on the Retrieve and easy to work Superior construction enables you to Fight the largest fish around A ...

Yo-Zuri Mag Minnow (S) 90 PRODUCT DESCRIPTION The Mag Minnow (S) looks very realistic and imitates a real fish with its appearance. The bait is...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

Shikari Float Lure 145mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten wei...