Hard Lures

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics...

PRODUCT DESCRIPTION The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and s...

Maximum vibration and maximum depth is what the VERTREX MAX is all about. A unique design from Nomad Lure Designer Damon Olsen, the deep body pro...

Description Mustad's latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The trans...

MUSTAD TRACERSHOT JIG 20 GRAMS PRODUCT DESCRIPTION The new Mustad Tracershot Jig is designed to match the hatch for pelagic baitfish presentation...

Vertrex Swim – THE SOFT VIBE RE-IMAGINED The VERTREX SWIM (pat.pending) is a unique swimming soft vibration bait.It is the first lure of it’s kin...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high-impact plastic with pad-printed patterns, this is one seriously tou...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

THE MEZASHI CASTING JIGS FROM MUSTAD ARE DESIGNED TO GIVE ANGLERS LIGHTWEIGHT CASTING OPTIONS FOR INSHORE WORK.SPECIES SUCH AS SNAPPER, TAILOR, SAL...

Shimano Ocea Long Waver 290g Product Description. Long sardine webber that is easy to handle in any situation or target fish. The omission at th...

PRODUCT DESCRIPTION The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and s...

Yo-Zuri F282 Blanka Jig 18g Blanka jigs have a LASER LEAF hologram imitating a mosaic of bright colors.The model has excellent balance, which allo...

NOMAD DESIGN MADSCAD 65 AT SSNK Product Description The MADSCAD AT Slow Sink features the Patented Autotune System to create a twitch-bait with ...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

High-reflection design with 5 asymmetric planes.Widely appealing with retrieve, lift & fall. Its fish collecting power is also effective in qua...

The 85, 100, 120, 140, 145, 165 & 200  floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes a...

Ocea Pebble Light Jig 60g Product Description. A slender jig that shows a slow fall and makes the fish bite without any discomfort. The PEBBLE L...

  PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action ...

Product Description The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigg...

Vertrex Swim – THE SOFT VIBE RE-IMAGINED The VERTREX SWIM (pat.pending) is a unique swimming soft vibration bait.It is the first lure of it’s kin...

Product Description The Rapala Shadow Rap lure is a minnow lure that combines a horizontal struggle with a vertical fade that perfectly mimics a m...

  NOMAD DESIGN MADSCAD 90 AT SSNK Product Description The MADSCAD AT Slow Sink features the Patented Autotune System to create a twitch-bait with...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

The Pat. Pending SLIPSTREAM 200 Flying Fish is a revolutionary heavy-duty Hybrid lure that has been designed to perfectly mimic a flying fish in bo...

Daiwa Grandwave Knuckle for slow jiggingHolographic finish that reflects more light, making them irresistible to fishes.Quick fall performance wit...

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

The Shimano Exsence Blast Shad wobbler is a minnow-class lure that has a voluminous thick body to attract large fish. It is floating, and its depth...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on ...

Nomad Design Chug Norris 50 Popper 50mm The CHUG NORRIS 50mm packs a big pop for its size. It can be worked fast, slow or twitched to get the desi...

There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is one of the...

Daiwa Grandwave Knuckle for slow jiggingHolographic finish that reflects more light, making them irresistible to fishes.Quick fall performance wit...

THE MEZASHI CASTING JIGS FROM MUSTAD ARE DESIGNED TO GIVE ANGLERS LIGHTWEIGHT CASTING OPTIONS FOR INSHORE WORK.SPECIES SUCH AS SNAPPER, TAILOR, SAL...

Hydro Popper (F) Lure 90mm Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper feat...

Hydro Popper (F) Lure 120mm Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper fea...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

  PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action ...

Product Description The RIPTIDE 200mm Slow Sink stickbait is a top-tier sub-surface lure designed specifically for targeting powerful species suc...

Madmacs 160 High Speed Lure Product Description The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds o...