Soft Lures

Livetarget Rainbow Smelt Jerk Bait  PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and ...

Storm X-Soft Vib 9cm SX-Soft VIB is a molded soft polymer vibration lure designed to be fished at multiple depths. Built for big fish, the VIB f...

Livetarget Hollow Body Frog Top Water Lure  2 5/8" -3/4 oz PRODUCT DESCRIPTION  The Hollow Body Frog has all the attributes to catch big fish; a...

Livetarget Golden Shiner (Swimbait) | 6-1/2'' | 2-1/2 oz PRODUCT DESCRIPTION. From shallow pencil reeds and eelgrass to deeper hydrilla lines, the...

Livetarget Golden Shiner (Swimbait) | 5-1/2'' | 1-3/4 oz PRODUCT DESCRIPTION. From shallow pencil reeds and eelgrass to deeper hydrilla lines, the...

Livetarget Rainbow Smelt Jerk Bait  PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, Trout, and ...

Livetarget Mullet (Hollow Body) | 4 1/2'' - 1/2 oz PRODUCT DESCRIPTION  The LIVETARGET Hollow Body Mullet features a realistic profile and life-li...

Storm 360GT Biscay minnow Lure 14 cm Storm 360 GT Coastal Biscay Minnow id designed for long distance launch, the shad Storm Coastal Biscay 360G...

Product Description Long Casting Distance + Darting Action = Appealing is greatly enhanced!!Add weight & buoyancy that enhance casting dista...

Product Description The 2018 EZ-Q Dartmaster model, is the advancement of the classic Egi "Ez-Q Series" which features the Patapata feet technol...

Product Description The 2018 EZ-Q Dartmaster model, is the advancement of the classic Egi "Ez-Q Series" which features the Patapata feet technol...

Livetarget Shad Soft Jerkbait 3 1/2" PRODUCT DESCRIPTION Created using patent-pending Injected Core Technology (ICT), this extremely life-like so...

Livetarget Sardine (Swimbait) PRODUCT DESCRIPTION The new Sardine Swimbait will be a must for every saltwater angler. The profile is an exact matc...

Livetarget Mullet (Swimbait) PRODUCT DESCRIPTION  The Mullet Swimbait is perfect for exciting in-shore action. This soft plastic l...

Livetarget Mullet (Hollow Body) PRODUCT DESCRIPTION  The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. ...

Livetarget Minnow Soft Jerkbait - 5 1/4" PRODUCT DESCRIPTION By replicating an injured Minnow, Shiner, or Herring, in both appearance and action...

Livetarget Minnow Soft Jerkbait - 3 3/4" PRODUCT DESCRIPTION By replicating an injured Minnow, Shiner, or Herring, in both appearance and action...

Livetarget Menhaden (Swimbait) PRODUCT DESCRIPTION Call it what you want: Menhaden, Pogy or Bunker, the LIVETARGET Menhaden Swimbait represents o...

Livetarget Blueback Herring Swimbait | 6 1/2'' - 2oz PRODUCT DESCRIPTION  Blueback lakes are notoriously challenging to catch fickle Bass and Str...

Livetarget Blueback Herring Swimbait | 5 1/2'' - 1 1/2 oz PRODUCT DESCRIPTION  Blueback lakes are notoriously challenging to catch fickle Bass an...

Livetarget Blueback Herring Swimbait | 4 1/2'' - 3/4 oz PRODUCT DESCRIPTION  Blueback lakes are notoriously challenging to catch fickle Bass and ...

Livetarget Rigged Shrimp Soft Plastic Jig FEATURES The Rigged Shrimp is designed to mimic a live Shrimp swimming in a forward motion. Shrimp are ...

Livetarget Rigged Shrimp Soft Plastic Jig FEATURES The Rigged Shrimp is designed to mimic a live Shrimp swimming in a forward motion. Shrimp are ...

Livetarget Threadfin Shad Flat-Side Crankbait FEATURES Weightlessly gliding left and right across the surface. It has all the attributes to attrac...