Our Best Sellers

Product Description Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high-impact plastic with pad-printed patterns, this is one seriously tou...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Rapala Neck Gaiter Wear This Stylish Neck Gaiter helps keep Your neck and face protected from harmful UV rays and harsh winds. Feature Upf 30 Qui...

The 25 liter Urban BackPack with detachable hip belt is your all-in-one everyday backpack. The main compartment opens fully for easy access to the...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting i...

There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is one of the...

The most popular size pliers, these curved nose models help get at hard to reach hooks. Nickel plated carbon steel they include split sh...

Traditional scissors just don’t cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as al...

  Storm Original ThunderSticks Deep Lures Storm Original Deep ThunderSticks are a true classic lure, used by anglers around the world. These bait...

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

The Weigh & Release Mat allows you to safely take weight measurements of your catch, and then easily release it back to th...

The Urban Hip Pack keeps all of your essentials on your hip, within immediate reach. The main compartment fits 3500-sized tackle boxes and the pack...

Rapala RCD Mitten Forceps have a unique design that makes them easier to use when wearing gloves or mittens. The lack of traditional finger holes...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fum...

These comfortable gloves are excellent for non-slip fish control. Durable latex coating provides protection from teeth, gill plates and dorsal fi...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mech...

Easy to use professional fish holder, save the fish and fisherman from any damage. Comfort handle. Flat head design. Curved arm. Firm g...

White "Comfort-Grip" handle, favored by anglers in southern states, resists both heat and fatigue. Super sharp, tapered stainless steel blade is st...

Product details Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. R...

Rapala Gear System Fishing Belt The Rapala Gear Belt System is a belt made of very resistant polyester, which can be used to store/attach various...

Waterproof Rapala Lure Camo-printed fabric with molded, waterproof EVA bottom and lid to keep water out. Accommodates seven 3700-size tackle boxes ...

Rapala Black Kaiten Travel 4pcs Spin Rod The Rapala Black Kaiten Travel 4-piece Spin Rod is designed for anglers who need a portable yet high-perf...

Trail Blazer 4pcs Fishing 7'3" Spinning Rods The Rapala Trail Blazer 4PCS fishing rod is designed to deliver exceptional performance and durabilit...

Telescopic Fishing Gaff Rapala ProGuide Fishing Gaff is a required tool when landing large and toothy fish. Built from light-weight aluminium,...

Rapala Hook Remover This rugged stainless steel fish hook remover is rust resistant and designed to quickly and efficiently remove deep set hoo...

Rapala Fish Pro Fillet 6" One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you...

Aluminum Pliers 6-1/2" Rugged and super lightweight, these 6-1/2" corrosion resistant pliers will quickly become the most used tool on ...

Rapala Fisherman's Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do wit...

Rapala Fisherman's Pliers Designed for years of reliable service, the Rapala Fisherman's pliers are made of durable carbon steel with a n...

Mini Split Ring Pliers These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortabl...

Mag Spring Pliers  4 inches Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers...

Panfish 4"Pliers Narrow Gripping Nose provides excellent control and reach for work in small places. Feature Tough Carbon Steel Con...

Stainless Steel 6-1/2" Pliers More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wi...

Fisherman's 11" Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do without it"...

Sportsman's Digital Scale Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pou...

  Rapala Arm Socks Arm Socks by Rapala are a perfect fit for intense outdoor activity. Featuring quick-drying fabric with UV protection and anti-s...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

Micro Jigger Casting Rod Upgraded with the TORAYCA Carbon Blanks, the new Micro Jigger now has greater sensitivity, durability, lightness and reco...

Trail Blazer Slow Jig 4pc Rod The Rapala Trailblazer Slow Jig travel rod is a well-balanced, lightweight, sensitive, and durable rod designed for ...

Trail Blazer Monster Hunt Light The Rapala Trail Blazer Belize Light fishing rod is designed to provide anglers with a high-performance tool for t...

Trail Blazer Monster Hunt Junior 4pcs Cast The Rapala Trail Blazer Monster Hunt Junior 4PCS fishing rod is designed to deliver exceptional perform...

Rapala Trail Blazer Belize Travel Fishing Rod The Rapala Trail Blazer Belize 6'3" fishing rod is designed to provide anglers with a high-performan...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

RCD Mag Spring Split Ring Pliers Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pl...