New Products

Rapala Flash-X Skitter Lure 22cm The Rapala Flash-X Skitter has been designed to mimic a fleeing baitfish across the water surface triggering a st...

Telescopic Fishing Gaff Rapala ProGuide Fishing Gaff is a required tool when landing large and toothy fish. Built from light-weight aluminium,...

Rapala Hook Remover This rugged stainless steel fish hook remover is rust resistant and designed to quickly and efficiently remove deep set hoo...

Rapala Fish Pro Fillet 6" One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you...

Aluminum Pliers 6-1/2" Rugged and super lightweight, these 6-1/2" corrosion resistant pliers will quickly become the most used tool on ...

Rapala Fisherman's Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do wit...

Rapala Fisherman's Pliers Designed for years of reliable service, the Rapala Fisherman's pliers are made of durable carbon steel with a n...

Mini Split Ring Pliers These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortabl...

Mag Spring Pliers  4 inches Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers...

Panfish 4"Pliers Narrow Gripping Nose provides excellent control and reach for work in small places. Feature Tough Carbon Steel Con...

Stainless Steel 6-1/2" Pliers More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wi...

Fisherman's 11" Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do without it"...

Sportsman's Digital Scale Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pou...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

Rapala Single Hand Floating Net Rapala Single Hand Floating Net is made of floating material. It has a shorter handle and rubberized mesh tha...

Rapala Single Handed Net Rapala Single Hand Net has a shorter handle. The soft grip handle also has an elastic lanyard. The rubberized mesh is s...

Gomoku Slow Rocker Jigs 120G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile....

Gomoku Slow Rocker Jigs 70G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile. ...

Storm Adventure Xtreme Rod  The Storm Adventure X features a high-density camouflage EVA handle, Fuji reel seat, Fuji Y-rings and a light, thin a...

Gomoku Slow Rocker Jigs 90G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile. ...

Biscay minnow Lure 12 cm The long-casting Biscay Minnow imitates a small fish and its swimming movements mean that the big fish-eaters along the ...

Biscay minnow Lure 9 cm The long-casting Biscay Minnow imitates a small fish and its swimming movements mean that the big fish-eaters along the w...

Biscay minnow Lure 9 cm The long-casting Biscay Minnow imitates a small fish and its swimming movements mean that the big fish-eaters along the w...

Storm Discovery Spinning Rod 2PC From the novice to the experienced angler, we've designed the Discovery Storm series with you in mind. Fast acti...

360GT Coastal Biscay Coast Shad The Storm 360GT Biscay Coast Shad – 9cm has an articulated body and head which allows it to swim with an enhance...

RCD Mag Spring Split Ring Pliers Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pl...

Rapala Telescopic Folding Net Rapala Telescopic Folding Net folds into small. That is why the Telescopic Folding Net is very easy to carry and ta...

Rapala Precision Luzia Sunglasses The polarized lenses of the Rapala Precision Vision Gear sunglasses block 100 % of UVA and UVB rays while enhanc...

Rapala Sufix Reel Line Holder Reel line holder package includes 5 pcs of Sufix® Reel Lines in three sizes; 1 x large 2 x medium 2 x small.  

Rapala Gear Belt Fighting Pad This fighting pad is specifically designed to fit the Rapala gear belt but will also fit other belts. Technical s...

Rapala ProWear Index Glove (right)  The Rapala ProWear Index gloves protect the index finger for long distance power casts with heavy weights. Glo...

Rapala Dri-Fit Camo Fishing T-Shirt Rapala® LureCamo Long Sleeve UPF Shirt is a technical shirt with UPF 30 sun protection. It is made of fast-dr...

Rapala Original Giant Lure 6 Feet If you really want to get the fish tales going, opt for the 6 foot giant lure. This whopper features the Rapala...

Rapala Aluma-Pro Fish Grippers Fish grippers help handle toothy predators safely. Easy one hand operation, index finger trigger on...

Rapala Soft Grip Fillet Knife A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-...