New Products

Hydro Popper (F) Lure 90mm Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper feat...

Hydro Popper (F) Lure 120mm Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper fea...

  H.D Carbon Fluorocarbon 100% Leader 100YDs  Double Your Invisibility with Yo-Zuri H.D. Fluorocarbon lines. Yo-Zuri H.D. Carbon is a fluorocarbo...

3D Inshore Surface Minnow (F) 90mm The 3D Inshore Surface Minnow is a fast-starting lure designed for shallow water fishing in grass flats and o...

3DB Inshore Pencil Popper (F) 135mm The Yo-Zuri 3DB Pencil Popper features the patented 3D Internal Prism that reflects light in all directions....

SUPER BRAID 80LB - (0.41 MM) 300yd Yo-Zuri SuperBraid is great visibility line that is designed for an angler to see their line on top of the wate...

 SuperBraid Braided 5-colour Fishing Line The Yo-Zuri SuperBraid is a top-quality fishing line crafted in Japan using the finest materials. It fe...

Hydro Monster Shot (S) Lure The Hydro Monster Shot are versatile hard bait that can be fished from surface to bottom in 100+ ft of water. It featu...

Hydro Monster Shot (S) Lure The Hydro Monster Shot are versatile hard bait that can be fished from surface to bottom in 100+ ft of water. It featu...

Hydro Monster Shot (S) Lure The Hydro Monster Shot are versatile hard bait that can be fished from surface to bottom in 100+ ft of water. It featu...

Aile Metal Jig 100g The Yo-zuri Aile Metal Jig 100g is a fishing lure designed for casting or jigging techniques targeting various saltwater speci...

Aile Metal Jig 80g The Yo-zuri Aile Metal Jig 100g is a fishing lure designed for casting or jigging techniques targeting various saltwater specie...

3DB Inshore Pencil Popper (F) 110mm The Yo-Zuri 3DB Pencil Popper features the patented 3D Internal Prism that reflects light in all directions....

3D Inshore Pencil Popper (F) 135mm The Yo-Zuri 3D Inshore Pencil Popper Floating Lures are top water popping lures utilizing a "Walk the Dog" an...

3D Magnum Sinking Lure 180 mm The 3D Magnum Deep Diver features a tough ABS Resin body, 3X strong treble hooks and through wire construction mak...

 Hydro Twitchbait Sinking Lure A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 6 inches and 2-7/8 ounces a...

3D Diver Sinking Lure 120mm The new series of near shore/offshore trolling lures from Yo-Zuri, the 3D Diver. The 3D Diver comes in two sizes, 4-3/...

Yo-Zuri 3D Magnum (S) Lure The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the mo...

Yo-Zuri Topknot Leader Yo-Zuri Topknot Fluorocarbon Leader material is the newest product from Yo-Zuri. The TopKnot Leader—Pink—is Abrasion Resi...

Yo-zuri Crystal 3D Minnow Sinking 110mm The Crystal 3D Minnow™ Family has a lure for all applications. This is the next generation of your father'...

C195 [HP] Trolling Jig With Stainless Hook  The Yo-zuri trolling jig is a lure that is made by setting tension on a crescent-shaped curved plastic...

C196 [HP] Trolling Jig With Stainless Hook  The Yo-zuri trolling jig is a lure that is made by setting tension on a crescent-shaped curved plastic...

C941 [HP] Trolling Jig With Stainless Hook  The Yo-zuri trolling jig is a lure that is made by setting tension on a crescent-shaped curved plastic...

C938 [HP] Trolling Jig With Stainless Hook  The Yo-zuri trolling jig is a lure that is made by setting tension on a crescent-shaped curved plastic...