New Products

Rapala Hook Remover This rugged stainless steel fish hook remover is rust resistant and designed to quickly and efficiently remove deep set hoo...

Rapala Fish Pro Fillet 6" One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you...

Aluminum Pliers 6-1/2" Rugged and super lightweight, these 6-1/2" corrosion resistant pliers will quickly become the most used tool on ...

Rapala Fisherman's Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do wit...

Rapala Fisherman's Pliers Designed for years of reliable service, the Rapala Fisherman's pliers are made of durable carbon steel with a n...

Mini Split Ring Pliers These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortabl...

Mag Spring Pliers  4 inches Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers...

Panfish 4"Pliers Narrow Gripping Nose provides excellent control and reach for work in small places. Feature Tough Carbon Steel Con...

Stainless Steel 6-1/2" Pliers More than just a pair of pliers, this tool is packed with features. Includes side cutter for cutting thin wi...

Fisherman's 11" Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do without it"...

Sportsman's Digital Scale Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pou...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

Shimano Ocea Stinger Butterfly Pebble Stick Jig 150g Product Description. A light jerk, a quick sideways slide, and a subsequent freeze action. ...

Ocea Stinger Butterfly Pebble Stick Jig 120g Product Description. A light jerk, a quick sideways slide, and a subsequent freeze action. The thic...

Shimano Exsence Silent Assassin 99S Flash Boost 99m. Product Description. The Exsence Silent Assassin 99S Flash Boost is an artificial lure desi...

Shimano Nessa Spindrift 95S Flashboost 95mm Product Description Average flight distance 68m! Compact and tough blunt minnows! Spin Drift with Fl...

Gomoku Slow Rocker Jigs 120G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile....

Gomoku Slow Rocker Jigs 70G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile. ...

Storm Adventure Xtreme Rod  The Storm Adventure X features a high-density camouflage EVA handle, Fuji reel seat, Fuji Y-rings and a light, thin a...

Gomoku Slow Rocker Jigs 90G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile. ...

Biscay minnow Lure 12 cm The long-casting Biscay Minnow imitates a small fish and its swimming movements mean that the big fish-eaters along the ...

Biscay minnow Lure 9 cm The long-casting Biscay Minnow imitates a small fish and its swimming movements mean that the big fish-eaters along the w...

Biscay minnow Lure 9 cm The long-casting Biscay Minnow imitates a small fish and its swimming movements mean that the big fish-eaters along the w...