New Products

                                         Affinity® II Longcast Custom Carbon                                                                  DESCR...

 Yo-Zuri H.D Carbon Fluorocarbon 100% Leader 30YDs  Double Your Invisibility with Yo-Zuri H.D. Fluorocarbon lines. Yo-Zuri H.D. Carbon is a flu...

 Yo-Zuri H.D Carbon Fluorocarbon 100% Leader 30YDs  Double Your Invisibility with Yo-Zuri H.D. Fluorocarbon lines. Yo-Zuri H.D. Carbon is a flu...

 Yo-Zuri H.D Carbon Fluorocarbon 100% Leader 30YDs  Double Your Invisibility with Yo-Zuri H.D. Fluorocarbon lines. Yo-Zuri H.D. Carbon is a flu...

 Yo-Zuri H.D Carbon Fluorocarbon 100% Leader 30YDs  Double Your Invisibility with Yo-Zuri H.D. Fluorocarbon lines. Yo-Zuri H.D. Carbon is a flu...

 Yo-Zuri H.D Carbon Fluorocarbon 100% Leader 30YDs  Double Your Invisibility with Yo-Zuri H.D. Fluorocarbon lines. Yo-Zuri H.D. Carbon is a flu...

Yo-Zuri Mag Popper Floating Lures Yo-Zuri designed this top water popper lure to have a gigantic water pushing face, which makes it ideal for st...

Yo-Zuri Clear Hybrid 30Lb Fishing Line 600Yd Yo-Zuri Hybrid Line, 30lb, 600yd, Clear; Co-polymer line that combines the best features of fluoroc...

Yo-Zuri Mag Popper Floating Lures Yo-Zuri designed this top water popper lure to have a gigantic water pushing face, which makes it ideal for st...

The Yo-Zuri 3D Crystal Minnow has a 3D Prism finish which reflects light in all directions. Fish are attracted from far away due to light refracti...

Yo-Zuri Crystal Minnow Freshwater Floating Lure 110mm PRODUCT DESCRIPTION Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better ...

Hydro Minnow LC Floating 150mm PRODUCT DESCRIPTION Yo-Zuri introduces the Hydro Minnow LC, a minnow-style bait designed for long distance casting...

Yo-Zuri 3DR Floating Popper 75mm PRODUCT DESCRIPTION Popper Yo-Zuri 3DR's large lips create a huge splash on the water surface, and the ribbed be...

Yo-Zuri 3DR Floating Popper 65mm PRODUCT DESCRIPTION Popper Yo-Zuri 3DR's large lips create a huge splash on the water surface, and the ribbed be...

Lures Lg Popper (F) 50 MM FEATURES Enables to amazingly attract fish with its small body. The additional cup (inside dimple) within the front cu...

3DB Knuckle Bait 1/2oz PRODUCT DESCRIPTION The Yo-Zuri 3DB Knuckle Bait Lure was designed to catch big bass species. What gives the Knuckle Bai...

Yo-zuri 60Ibs Top Knot Fluorocarbon Leader 100YD - Disappearing Pink PRODUCT DESCRIPTION Yo-zuri Topknot Fluorocarbon Leader material is the newe...

Yo-zuri Top Knot Fluorocarbon Leader 100YD - Natural Clear PRODUCT DESCRIPTION Yo-zuri Topknot Fluorocarbon Leader material is the newest pro...

Yo-zuri 3D Inshore Popper Floating 70mm PRODUCT DESCRIPTION The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting...

Crystal Minnow Deep Diver Walleye Floating PRODUCT DESCRIPTION Crystal Minnow Deep Diver Walleye lures reflect all subsurface light for the utmos...

Yo-Zuri R1157 Bonita Sinking Lures 170mm Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high-speed t...

Yo-Zuri R1161 Crystal 3D Shrimp (SS) Lures 70mm The Yo-Zuri Crystal 3D Shrimp is a realistic-looking, hard-bodied lure featuring a patented 3D P...

Surface Cruiser Floating 150mm PRODUCT DESCRIPTION Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This ...

Yo-zuri 3DB Vibe Sinking 65mm The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Inte...