Hard Lures

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

The Shimano Exsence Blast Shad wobbler is a minnow-class lure that has a voluminous thick body to attract large fish. It is floating, and its depth...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on ...

Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a...

Nomad Design Chug Norris 50 Popper 50mm The CHUG NORRIS 50mm packs a big pop for its size. It can be worked fast, slow or twitched to get the desi...

There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is one of the...

Daiwa Grandwave Knuckle for slow jiggingHolographic finish that reflects more light, making them irresistible to fishes.Quick fall performance wit...

THE MEZASHI CASTING JIGS FROM MUSTAD ARE DESIGNED TO GIVE ANGLERS LIGHTWEIGHT CASTING OPTIONS FOR INSHORE WORK.SPECIES SUCH AS SNAPPER, TAILOR, SAL...

Hydro Popper (F) Lure 90mm Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper feat...

Hydro Popper (F) Lure 120mm Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper fea...

3D Inshore Popper (F) 120mm The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed...

DTX Minnow 220 Heavy Duty SNK Lure 220mm The DTX MINNOW 220mm Heavy Duty trolling minnow is a revolutionary product with features like the Autotun...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

Aile Magnet Tg Minnow Floating 105mm Product Description Aile are equipped with the new magnet weight transfer system featuring the "magnetized tu...

L-Bass Floating Popper 65mm Product Description Pop sound and splash that drives the bus crazy!!  An all-around popper that can do everything, in...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action de...

  PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action ...

Product Description The RIPTIDE 200mm Slow Sink stickbait is a top-tier sub-surface lure designed specifically for targeting powerful species suc...

DTX Minnow 165 SNK Lure 6-1/2" The DTX MINNOW 6-1/2" trolling minnow is a revolutionary product with advanced design technology, including Nomad A...

DTX Minnow 180 Heavy Duty Shallow Lure 7" The DTX MINNOW 8" Heavy Duty trolling minnow is a revolutionary product with features like the Autotune™...

DTX Minnow 200 Heavy Duty SNK Lure 8" The DTX MINNOW 8" Heavy Duty trolling minnow is a revolutionary product with features like the Autotune™ Sys...

The DTX Minnow is a revolution in trolling minnows, featuring the Nomad Autotune, Hydrospeed, Diamond Armour and Gorilla Through Wire advanced des...

Madmacs 160 High Speed Lure Product Description The MADMACS 6" is a sinking super high speed trolling minnow capable of being trolled at speeds o...

Product details Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. R...

3D Inshore Surface Minnow (F) 90mm The 3D Inshore Surface Minnow is a fast-starting lure designed for shallow water fishing in grass flats and o...

3DB Inshore Pencil Popper (F) 135mm The Yo-Zuri 3DB Pencil Popper features the patented 3D Internal Prism that reflects light in all directions....

Long Waver 500g Product Description. Long sardine webber that is easy to handle in any situation or target fish. The omission at the time of jer...

Long Waver 400g Product Description. Long sardine webber that is easy to handle in any situation or target fish. The omission at the time of jer...

Exsence Counter Wake 120F Flash Boost Overcome the weak point of flying distance. A wake-type lure that attracts lunker sea bass with its rip cu...

Bantam World Minnow 115SP Flash Boost The WORLD MINNOW 115SP is a suspending minnow equipped with FLASH BOOST and JET BOOST to make the lure sho...

Scorpion World Jerk 110s Flash Boost Lures SCORPION WORLD JERK is a tough and attractive jerkbait made for anglers who love borderless fishing. ...

Exsence Staggering Swimmer 100ES Jet Boost The “Shimano Exsence Staggering Swimmer 100ES” is a high-quality and powerful lure specially develope...

Long Waver 350g Product Description. Long sardine webber that is easy to handle in any situation or target fish. The omission at the time of jer...

Ocea Bubble Dip 180F Flash Boost For luring yellowfin tuna (ahi) and amberjack! The OCEA BUBBLE DIP 180F, which handles both dives and splashes, ...

Bomb Dip170F Flash Boost Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a d...

Coltsniper Rock Pop Slim 140F Jet Boost Popping, diving, walking the dog fishing. The multifunctional popper that can perform all the necessary ac...

Nessa Beam Popper 130F Flash Boost Average flight distance over 70m !New colors have been added to the surf-specific slim popper equipped with fla...

Ocea Pebble Light Jig 80g Product Description. A slender jig that shows a slow fall and makes the fish bite without any discomfort. The PEBBLE L...

Ocea Pebble Light Jig 40g Product Description. A slender jig that shows a slow fall and makes the fish bite without any discomfort. The PEBBLE L...

Coltsniper Wonderfall Jig 40g The Shimano Coltsniper Wonderfall Jig is a keel weighted jig that's designed to fall and flutter through the water c...