Hard Lures

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

High-reflection design with 5 asymmetric planes.Widely appealing with retrieve, lift & fall. Its fish collecting power is also effective in qua...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on ...

The 85, 100, 120, 140, 145, 165 & 200  floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes a...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

  PRODUCT DESCRIPTION The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action ...

Product Description The Nomad Gypsy Jigs has a classic teardrop that is ideal for almost all jigging styles, from fast and erratic for mid-water ...

Vertrex Swim – THE SOFT VIBE RE-IMAGINED The VERTREX SWIM (pat.pending) is a unique swimming soft vibration bait.It is the first lure of it’s kin...

Product Description The Williamson Speed Pro Deep are constructed for pelagic gamefish. The patent pending "Auto-Tune" free-moving line tie design...

Product Description The Rapala Shadow Rap lure is a minnow lure that combines a horizontal struggle with a vertical fade that perfectly mimics a m...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Nomad Design Madscad Sinking Lure - 4.5" Product Description Built with a HD ABS plastic for ultimate strength and featuring the Gorilla Through W...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

The Pat. Pending SLIPSTREAM 200 Flying Fish is a revolutionary heavy-duty Hybrid lure that has been designed to perfectly mimic a flying fish in bo...

Storm DTH11 Deep Thunder 110mm lures When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad-printe...

Daiwa Grandwave Knuckle for slow jiggingHolographic finish that reflects more light, making them irresistible to fishes.Quick fall performance wit...

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

The Shimano Exsence Blast Shad wobbler is a minnow-class lure that has a voluminous thick body to attract large fish. It is floating, and its depth...

With a design that replicates slender-bodied baitfish profiles like pilchards, mullet and sardines, the Riptide body shape is highly effective on ...

Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a...