Hard Lures

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The Rapala X-Rap Pop features a unique design that fish cannot resist! It has a textured, translucent body and attractive 3D h...

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding sa...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Product Description  small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and create a big bubble on each tw...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding sa...

Product Description Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation is key. Built with all the premium qualities of the ...

Product Description The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The...

Product Description The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The...

Product Description The Shad Rap are the benchmark other crankbaits are measured by and closely resembles baitfish found the world over. Cons...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Deep diving model of the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward ...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description Deep diving model of the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward ...

Product Description The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with...

Product Description Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits so...

Product Description The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than oth...

Product Description The world’s number one saltwater hard bodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

The DTX MINNOW 9" LRS is a revolution in trolling minnows, featuring the Patented Autotune System, Metal Matrix Plate system, Diamond Armour inter...

Nomad Design Maverick 115 Floating Lure 4.5" PRODUCT DESCRIPTION One of the most unique designs for a casting lure you will ever use. The Maveri...

The 85, 100, 120, 140, 145, 165 & 200 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes ar...

The DTX Minnow is a revolution in trolling minnows, featuring the Nomad Autotune, Hydrospeed, Diamond Armour and Gorilla Through Wire advanced des...

Dartwing 220mm Floating Lure 8.7" Product Description The Dartwing concept was created to mimic skipping baitfish, and entice any predatory fish t...

Nomad Dartwing 130mm Floating Lure 5" Product Description The Dartwing concept was created to mimic skipping baitfish, and entice any predatory f...

The 85, 100, 120 & 145 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes are designed for ...

The 85, 100, 120, 140, 145, 165 & 200 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes ar...

The 85, 100, 120 & 140 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes are designed for ...

Product Description The Nomad Design Riptide has the perfect slender bodied profile to imitate pilchards, mullet, sardines, and dozens of other ...

Product Description The RIPTIDE 155mm Slow Sink stickbait is a versatile subsurface lure suitable for various saltwater species. It mimics wounde...

Product Description The Nomad Design Riptide has the perfect slender bodied profile to imitate pilchards, mullet, sardines, and dozens of other ...

Product Description The RIPTIDE 125mm sinking stickbait is an ideal sinking stickbait for Kingfish, Mackerel, Tuna, Queenfish, GT’s, Barramundi ...

Nomad Design Madscad 190 Sinking Lure - 7.25" Product Description Often called the most versatile lure in the range, and the lure you would choos...

Product Description The Nomad Design Riptide has the perfect slender bodied profile to imitate pilchards, mullet, sardines, and dozens of other ...

Nomad Design Madscad 150 Sinking Lure - 6" Product Description Often called the most versatile lure in the range, and the lure you would choose t...

Product Description This WING SET for the Pat. Pending SLIPSTREAM Flying Fish allows you to change or replace the wings to create your own uniqu...

Product Description This WING SET for the Pat. Pending SLIPSTREAM Flying Fish allows you to change or replace the wings to create your own uniqu...

Product Description Designed to suspend in saltwater the Styx Minnow 70mm is perfectly balanced for casting and working as a shallow jerk bait. ...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...