Hard Lures

Nomad Design Shikari Float Lure 95mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving ...

Shikari Float Lure 115mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten wei...

Banjo Eye Bucktail Hair Jig 34 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Bucktail Hair J...

Williamson Banjo Eye Bucktail Hair Jig 12 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Buck...

Williamson Big Game Catcher Lures 8" Product Description This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic...

Williamson Sailfish Catcher Rigged 140mm Product Description With the rear Ballyhoo rigging spring cavity, this concave pusher design is a great l...

Williamson Tuna Catcher Flash 4'' Product Description Another great addition to our “Catcher” family of light trolling lures, the Tuna Catcher Fla...

Williamson Jet Popper 120 mm Product Description Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and j...

Williamson Jet Popper 75 mm Product Description Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and je...

Product Description The "S" shape in the body delivers a pronounced wounded baitfish action. High quality foiled finishes add flash and attracti...

Williamson Banjo Eye Bucktail Hair Jig 6 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Buckt...

Williamson Banjo Eye Bucktail Hair Jig 3 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Buckt...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Rapala XRCD5 X-Rap Countdown 5cm Product Description  The X-Rap CountDown brings modern X-Style finishes and details to the game. It swims wit...

Rapala XRCD7 X-Rap Countdown 7cm Product Description  The X-Rap CountDown brings modern X-Style finishes and details to the game. It swims wit...

PRODUCT DESCRIPTION The DTX MINNOW 100mm is a revolutionary casting and trolling minnow, featuring the Patented Nomad Autotune System and Hydrospe...

Nomad Design Madscad Sinking Lure - 3.75" Product Description The MADSCAD 3-3/4” is a sinking stickbait that can be worked slow or fast with l...

Madmacs 200 High Speed Lure Product Description The MADMACS 8" is a sinking super high speed trolling minnow capable of being trolled at speeds o...

Product Description Williamson Exciter Birds are a solid pick to add some excitement and attraction to your spread. They will splash and flutter w...

Yo-Zuri Mag Popper Floating Lures Yo-Zuri designed this top water popper lure to have a gigantic water pushing face, which makes it ideal for st...

Yo-Zuri Mag Popper Floating Lures Yo-Zuri designed this top water popper lure to have a gigantic water pushing face, which makes it ideal for st...

The Yo-Zuri 3D Crystal Minnow has a 3D Prism finish which reflects light in all directions. Fish are attracted from far away due to light refracti...

Yo-Zuri Crystal Minnow Freshwater Floating Lure 110mm PRODUCT DESCRIPTION Yo-Zuri’s Crystal Minnow Premium Classic Lures have just gotten better ...

The Yo-Zuri 3D Crystal Minnow has a 3D Prism finish which reflects light in all directions. Fish are attracted from far away due to light refracti...

Hydro Minnow LC Floating 150mm PRODUCT DESCRIPTION Yo-Zuri introduces the Hydro Minnow LC, a minnow-style bait designed for long distance casting...

Yo-Zuri 3DR Floating Popper 75mm PRODUCT DESCRIPTION Popper Yo-Zuri 3DR's large lips create a huge splash on the water surface, and the ribbed be...

Yo-Zuri 3DR Floating Popper 65mm PRODUCT DESCRIPTION Popper Yo-Zuri 3DR's large lips create a huge splash on the water surface, and the ribbed be...

Lures Lg Popper (F) 50 MM FEATURES Enables to amazingly attract fish with its small body. The additional cup (inside dimple) within the front cu...

3DB Knuckle Bait 1/2oz PRODUCT DESCRIPTION The Yo-Zuri 3DB Knuckle Bait Lure was designed to catch big bass species. What gives the Knuckle Bai...

Yo-Zuri R1166 3D Squirt (F) lures 190mm The Yo-Zuri 3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand ski...

Yo-zuri 3D Inshore Popper Floating 70mm PRODUCT DESCRIPTION The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting...

Crystal Minnow Deep Diver Walleye Floating PRODUCT DESCRIPTION Crystal Minnow Deep Diver Walleye lures reflect all subsurface light for the utmos...

Yo-Zuri R1157 Bonita Sinking Lures 170mm Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high-speed t...

Yo-Zuri R1161 Crystal 3D Shrimp (SS) Lures 70mm The Yo-Zuri Crystal 3D Shrimp is a realistic-looking, hard-bodied lure featuring a patented 3D P...

Surface Cruiser Floating 150mm PRODUCT DESCRIPTION Yo-Zuri is proud to announce the introduction of the new and improved Surface Cruiser. This ...

Yo-zuri 3DB Vibe Sinking 65mm The 3DB Vibe encompasses all of the attributes of our Classic Rattlin’ Vibe series while including the patented Inte...

  Yo-zuri Mag Darter Floating 105mm The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic ...

  Yo-zuri Crystal Minnow Deep Diver Floating 110mm Hard Lures Yo-zuri Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for ...

Crystal Minnow Deep Diver Floating 90mm Hard Lures Yo-zuri Crystal Minnow Deep Diver Premium Classic reflects all subsurface light for the utmost ...

  Yo-zuri 3DS Crank DD Floating 65mm - BG The 3DS Crank DD has a uniquely designed “rounded style” coffin lid lip perfectly accustomed to bouncin...

Yo-zuri Crystal 3D Minnow Deep Diver Floating 150mm The Crystal 3D Minnow Deep Diver’s patented and proprietary Internal 3D Prism finish reflects...

Yo-zuri Crystal 3D Minnow Magnum Floating 165mm The Crystal 3D Minnow™ Family has a lure for all applications. This is the next generation of your...

Yo-zuri Crystal 3D Minnow Sinking 130mm The Crystal 3D Minnow™ Family has a lure for all applications. This is the next generation of your father'...

Yo-zuri Crystal Minnow Floating 130mm Yo-Zuri’s Crystal Minnow Floating Premium Classic Prism finish reflects all subsurface light, even in murky ...

Yo-zuri Mag Crystal Minnow Sinking 105mm The Yo-Zuri Mag Crystal Minnow Floating Series allows anglers to cast further and cover more water than ev...

Duel Hardcore F1201 Sinking Pencil (S) 50mm The LG Sinking Pencil is a Hardcore Series lure developed by DUEL for the Light Rock Fishing enthusias...

Duel Hardcore F1079 Sinking Pencil 50mm The New Magnet Weight Transfer System allows anglers to cast further and more accurately than ever befo...

Product Description The shallow running X-Rap Magnum Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the spe...