Hard Lures

Gomoku Slow Rocker Jigs 90G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile. ...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high-impact plastic with pad-printed patterns, this is one seriously tou...

Gomoku Slow Rocker Jigs 120G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile....

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Rapala CDMAG18 Countdown Magnum Lure 18cm Product Description The world’s number one saltwater hard bodied lure and No. 1 choice for open water...

Storm DTH11 Deep Thunder 110mm lures When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad-printe...

Storm Koika Slow Pitch Jig 40g Specifically designed for slow-pitch style jigging, Koika jigs have a centre-balanced, broad profile that allows ...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Storm Koika Slow Pitch Jig 60g Specifically designed for slow-pitch style jigging, Koika jigs have a centre-balanced, broad profile that allows ...

Product Description The Rapala Shadow Rap lure is a minnow lure that combines a horizontal struggle with a vertical fade that perfectly mimics a m...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is one of the...

Product details Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. R...

Rapala Flash-X Skitter Lure 22cm The Rapala Flash-X Skitter has been designed to mimic a fleeing baitfish across the water surface triggering a st...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

Gomoku Slow Rocker Jigs 70G Built with an asymmetrical design, this short profile jig is heavy for its size, packing a lot into a small profile. ...

Product Description CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thank...

Rapala Max Rap Long Range Minnow 12cm Designed for fishing that requires ultimate casting distances in the most demanding conditions. The pat...