Hard Lures

Product Description Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high-impact plastic with pad-printed patterns, this is one seriously tou...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The Rapala Shadow Rap lure is a minnow lure that combines a horizontal struggle with a vertical fade that perfectly mimics a m...

Product Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, win...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

Product Description The X-Rap is "all about the action" and it triggers strikes. It has the three-dimensional shape of a minnow and is available i...

There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is one of the...

Product details Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. R...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

Rapala Max Rap Long Range Minnow 12cm Designed for fishing that requires ultimate casting distances in the most demanding conditions. The pat...

Rapala Original Giant Lure 6 Feet If you really want to get the fish tales going, opt for the 6 foot giant lure. This whopper features the Rapala...

Rapala Clackin Magnum Lure 10cm This deep rattling lures is designed to reach 3 meters unassisted with an aggressive rolling action.  The lip feat...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The Rapala X-Rap Pop features a unique design that fish cannot resist! It has a textured, translucent body and attractive 3D h...

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding sa...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Product Description Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation is key. Built with all the premium qualities of the ...

Product Description The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The...

Product Description The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The...

Product Description The Shad Rap are the benchmark other crankbaits are measured by and closely resembles baitfish found the world over. Cons...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Deep diving model of the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward ...

Product Description Deep diving model of the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward ...

Product Description The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with...

Product Description Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits so...

Product Description The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than oth...

Product Description The world’s number one saltwater hard bodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Rapala Floating Magnum Lure 14cm Floating Magnum® is the perfect choice for catching virtually anysaltwater species as well as freshwater species ...