Hard Lures

Rapala Clackin Magnum Lure 10cm This deep rattling lures is designed to reach 3 meters unassisted with an aggressive rolling action.  The lip feat...

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...

Rapala X-Rap Haku Lures 14cm True to its name, X-Rap Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas...

Product Description The Nomad Gypsy Jigs has a classic teardrop that is ideal for almost all jigging styles, from fast and erratic for mid-water ...

The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head design creates an er...

The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head design creates an er...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

  PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled hea...

Yo-Zuri Hydro Magnum Lures 180mm Yo-Zuri Hydro Magnum Lures are sinking lures that are deadly on wahoo and tuna when fished behind a planer or str...

Livetarget ICT Sonic Shad Blade Bait | 2 1/4'' - 1/2 oz PRODUCT DESCRIPTION  The LIVETARGET Sonic Shad mimics a young shad fluttering in distress....

Live Target Minnow Jerkbait Product Description  The LIVETARGET Minnow finesse jerkbait is a one-of-a-kind Minnow replica. The high-impact...

Live Target Minnow Jerkbait Product Description  The LIVETARGET Minnow finesse jerkbait is a one-of-a-kind Minnow replica. The high-impact...

Livetarget Rainbow Smelt Jerk Bait Shallow Dive PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon,...

Livetarget Rainbow Smelt Banana Bait Deep Dive PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon, ...

Livetarget Rainbow Smelt Banana Bait Deep Dive PRODUCT DESCRIPTION Rainbow Smelt are common forage to Northern game fish such as Walleye, Salmon,...

Livetarget Scaled Sardine (Twitchbait) | 3 1/2'' - 11/16 oz PRODUCT DESCRIPTION  The Sardine Twitchbait is the perfect match for cruising predat...

Livetarget ICT Sonic Shad Blade Bait | 2''- 3/8 oz PRODUCT DESCRIPTION  The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The ...

Product Description Koika is asymmetric in design with center balancing to create the perfect fluttering/fall action; ideal for slow-pitch fishi...

Product Description It moves up to 7 knots. The feather pattern attracts all fish: bonito, mackerel, bluefish, small dorado and tuna.Pre rigged:...

It casts like a bullet, yet is very stable on the Retrieve and easy to work Superior construction enables you to Fight the largest fish around A ...

Yo-Zuri Mag Minnow (S) 90 PRODUCT DESCRIPTION The Mag Minnow (S) looks very realistic and imitates a real fish with its appearance. The bait is...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

Shikari Float Lure 145mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten wei...

Nomad Design Shikari Float Lure 95mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving ...

Shikari Float Lure 115mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten wei...

Banjo Eye Bucktail Hair Jig 34 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Bucktail Hair J...

Williamson Banjo Eye Bucktail Hair Jig 12 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Buck...

Williamson Big Game Catcher Lures 8" Product Description This heavy-duty 8" trolling jig features a concave pusher head face that works an erratic...

Williamson Sailfish Catcher Rigged 140mm Product Description With the rear Ballyhoo rigging spring cavity, this concave pusher design is a great l...

Williamson Tuna Catcher Flash 4'' Product Description Another great addition to our “Catcher” family of light trolling lures, the Tuna Catcher Fla...

Williamson Jet Popper 120 mm Product Description Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and j...

Williamson Jet Popper 75 mm Product Description Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and je...

Product Description The "S" shape in the body delivers a pronounced wounded baitfish action. High quality foiled finishes add flash and attracti...

Williamson Banjo Eye Bucktail Hair Jig 6 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Buckt...

Williamson Banjo Eye Bucktail Hair Jig 3 oz Product Description Vertical jigging has never been this exciting! With the Williamson Banjo Eye Buckt...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Rapala XRCD5 X-Rap Countdown 5cm Product Description  The X-Rap CountDown brings modern X-Style finishes and details to the game. It swims wit...

Rapala XRCD7 X-Rap Countdown 7cm Product Description  The X-Rap CountDown brings modern X-Style finishes and details to the game. It swims wit...

PRODUCT DESCRIPTION The DTX MINNOW 100mm is a revolutionary casting and trolling minnow, featuring the Patented Nomad Autotune System and Hydrospe...

Nomad Design Madscad Sinking Lure - 3.75" Product Description The MADSCAD 3-3/4” is a sinking stickbait that can be worked slow or fast with l...

Madmacs 200 High Speed Lure Product Description The MADMACS 8" is a sinking super high speed trolling minnow capable of being trolled at speeds o...

  NOMAD DESIGN MADSCAD 90 AT SSNK Product Description The MADSCAD AT Slow Sink features the Patented Autotune System to create a twitch-bait with...

NOMAD DESIGN MADSCAD 65 AT SSNK Product Description The MADSCAD AT Slow Sink features the Patented Autotune System to create a twitch-bait with ...

Product Description Williamson Exciter Birds are a solid pick to add some excitement and attraction to your spread. They will splash and flutter w...

Yo-Zuri Mag Popper Floating Lures Yo-Zuri designed this top water popper lure to have a gigantic water pushing face, which makes it ideal for st...