Hard Lures

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding sa...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Product Description Savvy anglers turn to the X-Rap Jointed Shad when a slow presentation is key. Built with all the premium qualities of the ...

Product Description The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The...

Product Description The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The...

Product Description The Shad Rap are the benchmark other crankbaits are measured by and closely resembles baitfish found the world over. Cons...

Product Description Built heavy and tough, the Rapala X-Rap® Long Cast Shallow is ideal for extreme casting distances, even in the most demanding ...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Built with extreme casting distances in mind, the super durable and heavily weighted X-Rap Long Cast will not let you down whe...

Product Description Deep diving model of the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward ...

Product Description Deep diving model of the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward ...

Product Description The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with...

Product Description Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits so...

Product Description The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than oth...

Product Description The world’s number one saltwater hard bodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

The DTX MINNOW 9" LRS is a revolution in trolling minnows, featuring the Patented Autotune System, Metal Matrix Plate system, Diamond Armour inter...

Nomad Design Maverick 115 Floating Lure 4.5" PRODUCT DESCRIPTION One of the most unique designs for a casting lure you will ever use. The Maveri...

The 85, 100, 120, 140, 145, 165 & 200 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes ar...

The 85, 100, 120 & 145 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes are designed for ...

The 85, 100, 120 & 140 floating DTX models feature a different bib shape and wider body than sinking DTX models. These sizes are designed for ...

Product Description The Nomad Design Riptide has the perfect slender bodied profile to imitate pilchards, mullet, sardines, and dozens of other ...

Product Description The RIPTIDE 155mm Slow Sink stickbait is a versatile subsurface lure suitable for various saltwater species. It mimics wounde...

Product Description The Nomad Design Riptide has the perfect slender bodied profile to imitate pilchards, mullet, sardines, and dozens of other ...

Product Description The RIPTIDE 125mm sinking stickbait is an ideal sinking stickbait for Kingfish, Mackerel, Tuna, Queenfish, GT’s, Barramundi ...

Product Description The Nomad Design Riptide has the perfect slender bodied profile to imitate pilchards, mullet, sardines, and dozens of other ...

Nomad Design Madscad 150 Sinking Lure - 6" Product Description Often called the most versatile lure in the range, and the lure you would choose t...

Product Description This WING SET for the Pat. Pending SLIPSTREAM Flying Fish allows you to change or replace the wings to create your own uniqu...

Product Description This WING SET for the Pat. Pending SLIPSTREAM Flying Fish allows you to change or replace the wings to create your own uniqu...

Product Description Designed to suspend in saltwater the Styx Minnow 70mm is perfectly balanced for casting and working as a shallow jerk bait. ...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

The unique shape and original design of the RIDGEBACK JIG create an exciting new jig action. It can be worked as a slow pitch jig with a flick of ...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a...

Designed to be the ultimate popper, the Chug Norris represents maximum action for minimum effort when popping offshore or inshore, combined with a...

Yo-Zuri R1171 Hydro Squirt Lures 190mm The Yo-Zuri Hydro Squirt is the most realistic hard-bait squid imitation on the market. The Yo-Zuri brand s...

Hardcore Bullet Bull (F) 160 MM LEVEL FLOATING  Stay on the surface with a level resting position that helps fish find and bite the l...

Hardcore Bullet Bull (F) 130 MM Equipped with the next-generation center of gravity movement system Mag Bullet (Magnet Bullet Weight Transfer Sy...

The Shimano Exsence Blast Shad wobbler is a minnow-class lure that has a voluminous thick body to attract large fish. It is floating, and its depth...

HPB Blanka (Super Luminous) 28 Grams FEATURES   Duel Smooth falling due to the shape of the rear weight.  High appeal with diffused reflection of ...

Daiwa Kyohga Jig Basic is a slow fall metal jig, ideal for all those techniques where you want to probe a large column of water with an extremely ...

Williamson Live Ballyhoo Hybrid Lure FEATURES The new "Live Ballyhoo Hybrid" is the first trolling lure with a vibrating paddle tail. It also has ...

Williamson 7 Inch Live Goggle Eye Scad - Olive FEATURES  Goggle eyes cad, whatever the local name for this fish species, it is one of the best ba...

Rapala Floating Magnum Lure 14cm Floating Magnum® is the perfect choice for catching virtually anysaltwater species as well as freshwater species ...

The Zippy jig is a bottom-weighted jig for long-distance casting. It is ideal for casting from the shores or boat for targeting schooling pelagics...

Livetarget Fluter Sardine (Jigging SP) | 2 5/8'' - 1 oz  PRODUCT DESCRIPTION  The Flutter Shad mimics a Shad fluttering in distress. The Inner-...

Livetarget Fluter Sardine (Jigging SP) | 3'' - 1 1/2 oz  PRODUCT DESCRIPTION  The Flutter Shad mimics a Shad fluttering in distress. The Inner-...

Livetarget Fluter Sardine (Jigging SP) | 2'' - 1/2 oz  PRODUCT DESCRIPTION  The Flutter Shad mimics a Shad fluttering in distress. The Inner-Co...