Hard Lures

Product Description The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigg...

Rapala Clackin Magnum Lure 10cm This deep rattling lures is designed to reach 3 meters unassisted with an aggressive rolling action.  The lip feat...

Rapala X-Rap Haku Lures 14cm True to its name, X-Rap Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas...

Product Description The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigg...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

PRODUCT DESCRIPTION The unique shape and original design of the RIDGEBACK LONG CAST creates an exciting new casting metal action. The angled head ...

Yo-Zuri Hydro Magnum Lures 180mm Yo-Zuri Hydro Magnum Lures are sinking lures that are deadly on wahoo and tuna when fished behind a planer or str...

Livetarget Scaled Sardine (Twitchbait) | 3 1/2'' - 11/16 oz PRODUCT DESCRIPTION  The Sardine Twitchbait is the perfect match for cruising predat...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

The BUFFALO JIG is a weighted flash fall slow pitch jig. Using a long rod stroke with a flick at the end, the jig will kick out sideways and flas...

Shikari Float Lure 145mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten wei...

Nomad Design Shikari Float Lure 95mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving ...

Shikari Float Lure 115mm Description The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten wei...

Williamson Jet Popper 120 mm Product Description Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and j...

PRODUCT DESCRIPTION The DTX MINNOW 100mm is a revolutionary casting and trolling minnow, featuring the Patented Nomad Autotune System and Hydrospe...

Madmacs 200 High Speed Lure Product Description The MADMACS 8" is a sinking super high speed trolling minnow capable of being trolled at speeds o...

Yo-Zuri Mag Popper Floating Lures Yo-Zuri designed this top water popper lure to have a gigantic water pushing face, which makes it ideal for st...

The Yo-Zuri 3D Crystal Minnow has a 3D Prism finish which reflects light in all directions. Fish are attracted from far away due to light refracti...

Lures Lg Popper (F) 50 MM FEATURES Enables to amazingly attract fish with its small body. The additional cup (inside dimple) within the front cu...

Yo-Zuri R1166 3D Squirt (F) lures 190mm The Yo-Zuri 3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand ski...

Yo-zuri 3D Inshore Popper Floating 70mm PRODUCT DESCRIPTION The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting...

Yo-Zuri R1157 Bonita Sinking Lures 170mm Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high-speed t...

Yo-Zuri R1161 Crystal 3D Shrimp (SS) Lures 70mm The Yo-Zuri Crystal 3D Shrimp is a realistic-looking, hard-bodied lure featuring a patented 3D P...

Yo-zuri Crystal 3D Minnow Magnum Floating 165mm The Crystal 3D Minnow™ Family has a lure for all applications. This is the next generation of your...

Duel Hardcore F1201 Sinking Pencil (S) 50mm The LG Sinking Pencil is a Hardcore Series lure developed by DUEL for the Light Rock Fishing enthusias...

Duel Hardcore F1079 Sinking Pencil 50mm The New Magnet Weight Transfer System allows anglers to cast further and more accurately than ever befo...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description The next generation of X-Rap for use in offshore, inshore and freshwater fishing. The same hard-cutting, aggressive action...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description The world’s number one saltwater hardbodied lure and No. 1 choice for open water trolling. Controlled sinking rate is perf...

Product Description The Rapala X-Rap Pop features a unique design that fish cannot resist! It has a textured, translucent body and attractive 3D h...

Product Description The X-Rap® Magnum Xplode can withstand the most vicious of strikes because of its thick-walled body. This topwater lure featur...