Products

Multi-purpose backpack for day trips and everyday use. Spacious main compartment features handy side access and internal zipper pockets. Main compa...

Handy hip pack for quick trips and when not too much tackle is needed.Easy-access main compartment has internal pockets and accommodates two 3500-s...

Rapala Countdown Utility Pack Compact pack for the traveling angler to hold reels, accessories, power banks and cables, necessities or toiletry...

  Rapala Dri-Fit Camo Fishing T-Shirt Any angler who has spent an afternoon fishing in a cold, blowing rain knows the value of premium gear. The d...

Product Description The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than oth...

One tool for a multitude of cutting tasks. Shears are great for heavy leverage lopping to fine detail trimming. Includes straight knife and serrate...

Rapala Fish Pro Fillet 6" One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you...

These comfortable gloves are excellent for non-slip fish control. Durable latex coating provides protection from teeth, gill plates and dorsal fi...

Rapala Fisherman's Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do wit...

Rapala Fisherman's Pliers Designed for years of reliable service, the Rapala Fisherman's pliers are made of durable carbon steel with a n...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mech...

Rapala Floating Magnum Lure 14cm Floating Magnum® is the perfect choice for catching virtually anysaltwater species as well as freshwater species ...

Rapala Gear Belt Fighting Pad This fighting pad is specifically designed to fit the Rapala gear belt but will also fit other belts. Technical s...

Rapala Gear System Fishing Belt The Rapala Gear Belt System is a belt made of very resistant polyester, which can be used to store/attach various...

Product Description Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits so...

Rapala Led UV Pinch Light Ideal for early morning or late night fishing trips when working in low light conditions, or for charging UV and glow lu...

Rapala Lure Camo Cap Classic Lure Camo cap with  Rapala® logo and black/grey printed lures for a perfect camo. A mesh back keeps you cool on those...

Mag Spring Pliers  4 inches Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Product Description Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled...

Rapala Magnum Lock Pliers 7 Inches RCD 7'' Magnum Lock Pliers are heavy-duty pliers built from stainless steel and coated with Cerakot...

Product details Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. R...

Rapala Max Rap Long Range Minnow 12cm Designed for fishing that requires ultimate casting distances in the most demanding conditions. The pat...

Product Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Develop...

Micro Jigger Casting Rod Upgraded with the TORAYCA Carbon Blanks, the new Micro Jigger now has greater sensitivity, durability, lightness and reco...

Rapala Hook Remover This rugged stainless steel fish hook remover is rust resistant and designed to quickly and efficiently remove deep set hoo...

Mini Split Ring Pliers These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortabl...

Rapala Neck Gaiter Wear This Stylish Neck Gaiter helps keep Your neck and face protected from harmful UV rays and harsh winds. Feature Upf 30 Qui...

Rapala Original Giant Lure 6 Feet If you really want to get the fish tales going, opt for the 6 foot giant lure. This whopper features the Rapala...

Rapala Original Giant Lure  Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natur...

Panfish 4"Pliers Narrow Gripping Nose provides excellent control and reach for work in small places. Feature Tough Carbon Steel Con...

Rapala Pedestal Nylon Tool Holder A trick picked up from the pro bass circuit where every wasted moment potentially costs you money. Simply mount...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fum...

Folds for convenience with easy release lock-back design. Perfect size for a large variety of cutting tasks. Perfect balance, comfortable grip, su...

Breaking new ground, these pliers utilize an ingenious patent pending “Mag-Spring” system that keeps pliers open and ready. No more fum...

This one-handed, stainless steel, spring-operated hook remover gives maximum hold on hooks when removing them from fish. Hook-centering groove e...