New Products

PENN Authority Fishing Reel PRODUCT DESCRIPTION                                 OUR MOST ADVANCED REEL YET'The PENN® Authority™ is the new PENN®...

PENN Conflict® II CFTII5000 Spinning Reel. Product Description. The PENN Conflict II features stealthy cosmetics, a Lightweight design (our lighte...

PENN Conflict® II CFTII4000 Spinning Reel. Product Description. The PENN Conflict II features stealthy cosmetics, a Lightweight design (our lighte...

PENN Conflict® II CFTII3000 Spinning Reel. Product Description. The PENN Conflict II features stealthy cosmetics, a Lightweight design (our lighte...

PENN Conflict® II CFTII2500 Spinning Reel. Product Description. The PENN Conflict II features stealthy cosmetics, a Lightweight design (our lighte...

PENN Conflict® II CFTII2000 Spinning Reel. Product Description. The PENN Conflict II features stealthy cosmetics, a Lightweight design (our lighte...

PENN Conflict® II CFTII1000 Spinning Reel. Product Description. The PENN Conflict II features stealthy cosmetics, a Lightweight design (our lighte...

Shimano Exsence Responder 109F Jet Boost 109mm.  Product Description. In order to realize dynamic fishing in shallow water, not only the swimmin...

Shimano Coltsniper Rock Drift 100 Jet Boost 100mm. Product Description. The ROCK DRIFT, with its small body and strong rolling action, was devel...

Shimano Exsence Slide Assassin 100S Jet Boost 100mm. Product Description. Focusing on the ability to lure fish, the large-scale S-shaped rolling...

Nomad Design Splash Bag The NOMAD DESIGN SPLASH BAG - the ultimate washable lure bag! Designed to keep accessories, poppers, stickbaits, or trolli...

Nomad Design Vertrex Storage Box Product Description The NOMAD DESIGN VERTREX STORAGE BOX is a double-sided system designed to hold Nomad Design V...

DTX Minnow Sinking 125mm Product Description The DTX MINNOW 125mm is a revolutionary trolling minnow with advanced design technology, including No...

Madscad 190  Autotune Sinking Product Description The Madscad 190 Autotune™ (AT) is a unique trolling lure that offers exceptional speed and actio...

Ultimate XX Fluorocarbon Leader The Ultimate XX Fluorocarbon Leader is a renowned fishing companion, known for its exceptional quality and perform...

Telescopic Fishing Gaff Rapala ProGuide Fishing Gaff is a required tool when landing large and toothy fish. Built from light-weight aluminium,...

Rapala Hook Remover This rugged stainless steel fish hook remover is rust resistant and designed to quickly and efficiently remove deep set hoo...

Rapala Fish Pro Fillet 6" One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you...

Aluminum Pliers 6-1/2" Rugged and super lightweight, these 6-1/2" corrosion resistant pliers will quickly become the most used tool on ...

Rapala Fisherman's Pliers Easily reach deep hooked baits and other hard to reach hooks with ease. Truly one of those "How did I do wit...

Rapala Fisherman's Pliers Designed for years of reliable service, the Rapala Fisherman's pliers are made of durable carbon steel with a n...

Mini Split Ring Pliers These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortabl...

Mag Spring Pliers  4 inches Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers...

Panfish 4"Pliers Narrow Gripping Nose provides excellent control and reach for work in small places. Feature Tough Carbon Steel Con...